Together More

Together More is a loyalty program offered by tobacco industry giant Philip Morris, as part of their “Iqos” product range. It allows users to earn points, receive rewards and refer friends for even more benefits.

The objective was to come up with a comprehensive approach for a dynamic online platform, starting from brand naming and extending to the UI/UX design, with the goal of making it both user-friendly and visually appealing for the end user.

The brand name "Together More" served as a major source of inspiration for the platform's visual design. The “O” was visually “translated” into different circular shapes, shifting in size to represent added benefits. We also added circles to the loading screens to continue this theme. By prioritizing user-friendliness in the platform's design, we aimed to create a positive experience for the end user in order to build long-term loyalty.