We opted for a clean and minimal design that reflects the simplicity of the service. The brand's identity incorporates the product's light blue tint, giving it a unique and recognizable look. The English and Greek versions of the e-commerce website aim to present the product characteristics, the subscription service and the company’s CSR in a clear, unambiguous, and straightforward manner, ensuring that users can easily understand and navigate the platform. Our goal was to come up with a new visual identity that highlights the quality, ease-of-use and innovation of VYOO’s product.
VYOO is a brand-new platform revolutionizing the vision correction market with its subscription-based model that eliminates intermediaries and ensures high-quality products at lower costs. As part of their CSR, VYOO donates a portion of their sales income to Liberty Guide Dogs, which trains guide dogs for the visually impaired and individuals with disabilities.