The Future of TV Advertising is Here: Relevance Pioneers CTV in Greece
Connected TV is redefining the future of media and at Relevance, we’re proud to be leading this shift.
Our recent feature in Marketing Week dives into how CTV is turning TV advertising into a smarter, sharper tool — blending the reach of the big screen with the precision of digital. And it’s quickly becoming a strategic priority for brands in Greece.
Relevance is now officially one of only eight agencies globally — and the first in Greece — to be certified by Google for CTV via DV360.
This shift isn’t just about new formats, it’s about a new way of thinking. Katerina Asimakopoulou, our Head of Programmatic captured it best: “CTV allows us to unify strategy, media, and measurement — helping brands connect with modern audiences in more relevant, measurable ways.”
By leveraging advanced digital strategies and creative innovation, we empower brands to redefine media engagement and stay ahead in this evolving era.
Read more about how we’re shaping the future of TV advertising here.
