Conversion Measurement

Track, analyze, optimize

In performance marketing, accurate conversion measurement is the foundation for optimizing ad spend and maximizing return on investment. Our expertise in Google Tag Manager (GTM) tracking for advertising platforms ensures that every click, purchase, and lead is captured accurately.

We implement robust event tracking setups tailored for platforms like Google Ads, Meta (Facebook & Instagram), TikTok Ads, Microsoft Ads, Criteo etc, ensuring your data-driven decisions are based on reliable insights.

Our approach includes a comprehensive audit, implementation, and monitoring process, ensuring all tracking setups comply with best practices, including GA4 ecommerce event tracking, consent mode configuration, and enhanced conversions setup. Working alongside developers, we deploy precise tracking solutions that bridge the gap between marketing and technical teams, enabling performance-driven businesses to measure success accurately.

Our Process

Tracking Audit

GTM setup, GDPR compliance, Data validity

Review

Review site templates and dataLayer implementation

Tag Manager Setup for GA4 & Marketing Tags

Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Criteo, etc

Implementation

Implementation of Consent Mode & Enhanced Conversions

GA4 Platform Audit & Setup

Account audit & necessary setup corrections, Filters and custom dimensions mapping, Audience segmentation setup for retargeting & reporting

With our conversion measurement solutions, you gain accurate attribution insights, seamless cross-channel tracking, and optimized ad spend, ensuring every marketing effort is data-driven and performance-oriented.

Measurement - Ad-Serving Operations

Through the utilization of ad-serving tools, we adeptly manage and gauge the performance of our online creatives. Ad-serving platforms act as a centralized hub for overseeing digital campaigns across diverse websites and networks. Key components include:

Ad Trafficking: Upload your creatives, define targeting criteria, and execute ad campaigns.
Reporting: Evaluate performance metrics for campaigns and ad placements.
Verification: Ensure accurate ad delivery and quality results.
Reach Measurement: Quantify the “true” reach of an online campaign across multiple channels, such as premium publishers, social media, and networks.

Our expertise extends to strategic planning for programmatic and direct ad campaigns and media buying opportunities, providing consultation on industry trends and best practices, along with offering optimization recommendations for existing campaigns.

Google Certified Advertising Partner

The first and only certified Partner of Google’s DSP - CM360 in Greece and one of the few in Europe region.

Google Certified GMP Trainer

One of the two certified trainers in Greece is part of our team, with years of experience and hands-on experience in CM360.

Google Analytics Certified Partner

One of the three certified Google Partners for Google Analytics.

Google Tag Manager Certified Partner

One of the two certified Google Partners for Google Tag Manager.

Real Time Reporting

Detailed monthly reporting on direct deals and multiple media channels. Unified Reach and Frequency reporting to measure the real exposure of your campaign and diminish overexposure and media waste.