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16 September 2026

Relevance Digital Agency & The University of Piraeus Join Forces!

Relevance Digital Agency has signed a Memorandum of Understanding with the University of Piraeus! 

With goal to enstablish a framework for collaboration that connects academic knowledge with real-world business experience. The agreement was signed in the presence of Professor Michail Sfakianakis, Rector of the University of Piraeus. It marks the beginning of a partnership focused on education, applied knowledge and the development of future professionals in digital marketing, artificial intelligence, performance marketing and data analytics.

MoU

Connecting Academic Knowledge with Industry Experience

A central pillar of the collaboration will be the delivery of mini masterclasses by Relevance executives. Through specialised sessions and real business case studies, students will have the opportunity to explore current industry challenges, understand how strategies are developed and see how technology and data are applied in practice.

The partnership will also include educational visits to Relevance Digital Agency’s headquarters in Syntagma. Students will participate in live workshops, meet different teams and gain direct insight into the skills, roles and processes behind the work of a leading technology organisation.

Supporting Applied AI Education and Research

Relevance will also connect with the University of Piraeus’ MSc programme “GLOBAL APPLIED AI” through joint scientific initiatives, workshops and seminars.

This collaboration will create opportunities for dialogue between the academy and the market around the practical applications of artificial intelligence and the evolving skills required by organisations.

In addition, postgraduate students will be able to work on thesis topics inspired by real challenges faced by Relevance. Under academic supervision, these projects will allow students to apply their knowledge to relevant business questions and produce work with practical value.

“The strongest connection between education and the market is created through meaningful access to real challenges, real expertise and real opportunities. Through our collaboration with the University of Piraeus, we want to share knowledge, learn from the academic community and contribute to the development of the professionals who will shape the future of our industry,” said Thanasis Sofianos, CEO of Relevance Digital Agency.

“Partnerships with leading organisations allow us to enrich the educational experience of our students and strengthen the connection between academic research and its practical application. This Memorandum of Understanding creates an important framework for knowledge exchange, innovation and professional development,” said Professor Michail Sfakianakis, Rector of the University of Piraeus.

MoU Signature

Bridging Academic Excellence & Industry Expertise

The agreement reflects a shared commitment to developing skills, supporting applied learning and creating stronger connections between higher education and the rapidly evolving digital economy.