Wisely by Relevance Becomes a Google CSS Partner
Built by Relevance. Recognized by Google.
Wisely, Relevance’s proprietary Comparison Shopping Service, is now officially part of the Google CSS Partners Program. This milestone builds on our investment in technology designed to support retail performance and brings new recognition to a platform developed entirely in-house.
For Relevance, sustainable performance starts with connecting strategy, data and technology. Wisely puts that approach into practice, bringing our platform capabilities and Shopping expertise together to support retailers’ business objectives.
Technology built around retail needs
As product catalogs grow and campaigns become more complex, the infrastructure behind retail advertising becomes increasingly important.
Wisely was developed on our own infrastructure to support demanding product feeds and extensive catalogs. Building the platform ourselves gives us direct control over its development, allowing our technical and performance teams to shape its capabilities around the needs of the businesses we work with.
This ownership also supports oversight of how product data is managed and how the platform evolves, keeping technology decisions closely connected to campaign requirements.
A closer connection between platform and performance
A Comparison Shopping Service enables retailers to participate in Google Shopping advertising through a provider of their choice.
With Wisely, our clients have access to a proprietary CSS solution backed by the team behind their Shopping strategy. This brings platform development, campaign optimization and commercial priorities into closer alignment.
Using an independent CSS can also offer advantages in auction economics compared with Google Shopping, creating opportunities to make more effective use of advertising investment. The resulting benefit depends on campaign strategy, service costs and performance.
Our focus is on translating those opportunities into an approach that reflects each retailer’s goals.
A new milestone with Google
Joining the Google CSS Partners Program adds official partner recognition to Wisely and connects our team with the program’s Shopping ads training and insights.
For Relevance, this milestone reflects a broader commitment to building technology that strengthens our work in performance marketing. For our retail clients, it reinforces an approach in which the platform and the people managing their campaigns work towards the same business objectives.
Technology built to scale. Strategy built to perform.
