10x Growth in Organic Visibility & User Engagement

In September 2023, we began our collaboration with ophthalmic and oculoplastic surgeon Dr. Thanos Bezatis.

Our goal was to establish Dr. Bezatis as a leading authority in his field by strengthening his online presence and improving organic search visibility.
At the start of the project, we identified several key challenges that limited SEO performance. These included gaps in on-page optimization, the lack of a structured content strategy and technical crawl errors that were restricting search engine visibility and performance.

Our SEO strategy focused on quickly resolving technical issues and optimizing target keywords to secure top Google rankings for high-value searches, thereby boosting site traffic. 
More specifically we identified further keyword opportunities and aligned keywords with optimized URLs to meet user needs effectively.

We’ve also crafted landing pages covering all key eye conditions and ophthalmology services to improve keyword visibility, user engagement, and brand awareness.

The SEO strategy delivered a remarkable performance boost. Organic traffic grew by 871%, while active users increased by 918%.

Visibility in search improved significantly, with a 1,220% rise in keywords ranking in positions 1–3 and an 899% increase in keywords ranking within the top 20 results.

Additionally, referring domains grew by 244%, strengthening authority and long-term performance.