Switch your product listing ads to WISELY Comparison Shopping Service (CSS) to get stronger bids that, depending on your strategy, result in better CPC, clicks or impressions.
Wisely CSS
Comparison Shopping Service
Save 20% & Get Stronger Bids
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Why Choose Wisely CSS?
Product Visibility
Gain Better Product Visibility
Tools
Extra tools for greater optimization and grouping of your products
No Commitment
No commitment or long-term contracts
Easy Peasy
Set up in less than 10 minutes
Fixed Fee
Fixed fee with no hidden or extra costs
Easy Integration
Simple integration with no disruption of your active campaigns
If all other factors remain equal, by switching to Wisely you will get a guaranteed boost to performance.
Wisely is a cutting-edge shopping platform revolutionising the landscape of online retail advertising. With innovative tools tailored for Shopping advertisers, we empower over 200 online retailers across Europe to optimise their campaign outcomes and achieve unparalleled success.
Built by Relevance. Recognized by Google.
Wisely is now part of the Google CSS Partners Program.
Developed in-house and built on our own infrastructure, Wisely brings together our technology and expertise in retail performance marketing. Owning the technology gives us direct control over how the platform evolves, with retailers’ needs guiding its development.
For our clients, this means a CSS solution backed by the team behind their Shopping strategy, connecting platform capabilities, campaign optimization and business objectives.
Wisely Product Segmentation
A solution based on which products are categorized into several segments based on their historical performance.
Product Performance
Optimal Budget Allocation
Uncover Missed Growth Opportunities
Segments Based Historical Performance
Real Time Optimization
Frequently Asked Questions
01
What is a CSS?
A Comparison Shopping Service (CSS) is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase. Merchants need to work with at least one CSS to run shopping ads.
A Comparison Shopping Service (CSS) is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase. Merchants need to work with at least one CSS to run shopping ads.
02
Why now?
More and more retailers are switching to alternative CSS providers. It’s getting increasingly common and you need to keep up! If not, you are offering the advantage to competitors! You bid with a 20% loss (commission kept by Google) while they bid with 100% of their budget’s value!
More and more retailers are switching to alternative CSS providers. It’s getting increasingly common and you need to keep up! If not, you are offering the advantage to competitors! You bid with a 20% loss (commission kept by Google) while they bid with 100% of their budget’s value!
03
What if i change my mind?
Since there is no change to your campaigns, you can switch back to Google CSS whenever you wish to. No learning period is required.
Since there is no change to your campaigns, you can switch back to Google CSS whenever you wish to. No learning period is required.
04
What will change to the visuals of my ads?
The will be the addition of “by WISELY” that will appear at the bottom of the ad. Everything else remains identical to how it is at the moment.
The will be the addition of “by WISELY” that will appear at the bottom of the ad. Everything else remains identical to how it is at the moment.
05
Will i lose the support from google if i switch to Wisely CSS?
No! You won’t only be able to get support for your Google Ads, but you will also be able to have our team of experts support you on your Shopping Ads while making optimisation suggestions as well.
No! You won’t only be able to get support for your Google Ads, but you will also be able to have our team of experts support you on your Shopping Ads while making optimisation suggestions as well.
06
Will the switch affect my ads’ performance?
Not at all! Nothing changes to your campaigns, stats, and historical data as all activity and targeting will stay the same. Your performance on auctions is the only thing that will be affected and that’s what we are aiming at!
Not at all! Nothing changes to your campaigns, stats, and historical data as all activity and targeting will stay the same. Your performance on auctions is the only thing that will be affected and that’s what we are aiming at!
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