USER INFORMATION NOTICE
RELEVANCE DIGITAL S.A. provided this user information notice to inform you about the third-party providers we engage for digital advertising and analytics services and the nature of the data processing carried out by these entities in relation to our services in the context of our role as Data Processor.
For our privacy notice in the context of our role as controller, please visit https://relevancedigital.com/privacy-policy
Subcontractors
1. Meta Ads
Name: Meta Platforms Ireland Ltd.
Address: 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Name, position and contact details of the communication officer: Meta Data Protection Officer — https://www.facebook.com/help/contact/540977946302970
Description of Processing:
Meta acts as a data processor in the context of Digital Advertising Campaign Management and Social Media Management & Content Strategy.
Processing includes: campaign setup, audience targeting, ad delivery optimization, and performance tracking.
Meta may process user interaction data and advertising metrics under its own platform terms.
Responsibilities are shared with Controllers (our clients) via Relevance as the data controller; Meta acts as a sub-processor under agreed data processing terms (Meta Business Tools Terms and Data Processing Addendum).
2. Microsoft Ads
Name: Microsoft Ireland Operations Ltd.
Address: One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.
Name, position, and contact details of the communication officer: Microsoft Data Protection Officer — https://privacy.microsoft.com
Description of Processing:
Microsoft Ads supports Digital Advertising Campaign Management and Data & Analytics Support.
Processing activities include ad targeting, campaign optimization, and conversion tracking.
Microsoft processes pseudonymized data through its advertising network under the Microsoft Advertising Data Protection Terms.
The Controllers (our clients) via Relevance define targeting and ad criteria; Microsoft acts as a sub-processor providing campaign performance data.
3. TikTok Ads
Name: TikTok Technology Limited
Address: 10 Earlsfort Terrace, Dublin 2, D02 T380, Ireland.
Name, position, and contact details of the communication officer: TikTok Privacy Team — https://www.tiktok.com/legal/report/privacy
Description of Processing:
TikTok Ads provides Digital Advertising Campaign Management and Creative Services & Campaign Production.
Processing involves audience segmentation, ad performance tracking, and delivery optimization using TikTok’s business platform.
TikTok acts as a processor for ad delivery and analytics. Controllers (our clients) via Relevance remain the controller of campaign configuration and targeting strategy.
4. LinkedIn Ads
Name: LinkedIn Ireland Unlimited Company
Address: Wilton Park, Wilton Place, Dublin 2, Ireland.
Name, position, and contact details of the communication officer: LinkedIn Privacy Operations — https://www.linkedin.com/help/linkedin/ask/TSO-DPO
Description of Processing:
LinkedIn Ads is engaged for Digital Advertising Campaign Management and Social Media Management & Content Strategy.
Processing includes professional audience targeting, sponsored content delivery, and campaign performance analytics.
LinkedIn acts as a processor, processing pseudonymized and aggregated data. Controllers (our clients) via Relevance retain responsibility for defining campaign objectives and audiences.
5. Twitter (X) Ads
Name: X Corp. (Twitter International Unlimited Company)
Address: One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
Name, position, and contact details of the communication officer: Twitter (X) Privacy Team — https://help.twitter.com/forms/privacy
Description of Processing:
Twitter (X) Ads supports Digital Advertising Campaign Management and Creative Services & Campaign Production.
Processing includes ad placement, engagement analytics, and optimization of sponsored content.
X Corp. acts as a processor under its Data Processing Addendum. Controllers (our clients) via Relevance retains control over ad content and targeting parameters.
6. Google Analytics
Name: Google Ireland Limited
Address: Gordon House, Barrow Street, Dublin 4, Ireland.
Name, position and contact details of the communication officer: Google Data Protection Officer — https://support.google.com/policies/contact/general_privacy_form
Description of Processing:
Google Analytics is engaged under Data & Analytics Support.
Processing includes collecting, pseudonymizing, and analyzing website and campaign performance data.
Google acts as a processor, providing analytics dashboards and aggregated insights.
Controllers (our clients) via Relevance define tracking parameters and ensure user consent management under GDPR.
7. Google Ads
Name: Google Ireland Limited
Address: Gordon House, Barrow Street, Dublin 4, Ireland
Name, position, and contact details of the communication officer: Google Data Protection Office — https://support.google.com/policies/troubleshooter/7575787
Description of Processing:
Google Ads supports Digital Advertising Campaign Management, Media Placement, and Performance Analytics.
Processing includes ad creation, targeting, delivery, conversion tracking, and optimization of advertising content across Google’s network and affiliated platforms (e.g., Search, YouTube, Display Network).
Google Ireland Limited acts as a processor under its Data Processing Terms when processing personal data on behalf of clients for ad delivery and measurement.
Controllers (our clients) via Relevance retain control over campaign objectives, targeting criteria, and content approval, while Google provides the infrastructure and analytics for campaign execution and performance evaluation.
Processing Activity and Personal Data
