Programmatic advertising leverages cutting-edge technology to automate and unify the planning, buying, and measurement processes, of digital display and video ads, ensuring that the right message reaches the right person, at the right time.
Programmatic Ads
Programmatic advertising refers to the automated process of buying and selling digital ads in real-time through an automated bidding system.
Why Us?
Google Certified Advertising Partner
The first and only certified Partner of Google’s DSP - DV360 in Greece and one of the few in Europe.
Google Certified GMP Trainer
One of the two certified trainers in Greece is part of our team, with years of experience and hands-on experience in DV360.
Real Time Reporting
Detailed monthly reporting and evaluation in each digital activation. The client has a full view of the campaign’s performance and the websites where our ads appear.
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Key components and characteristics
01
Real-Time Bidding (RTB)
Programmatic ads often involve real-time auctions where advertisers bid for ad impressions on a per-impression basis. This process happens in milliseconds, allowing advertisers to reach their target audience most efficiently. The exchanges used in Programmatic Platforms are multiple.
Programmatic ads often involve real-time auctions where advertisers bid for ad impressions on a per-impression basis. This process happens in milliseconds, allowing advertisers to reach their target audience most efficiently. The exchanges used in Programmatic Platforms are multiple.
02
Private Marketplaces (PMPs) and Preferred Deals
Some programmatic transactions occur “closed doors”, allowing publishers to offer premium ad inventory directly to specific advertisers at negotiated prices with the benefit for the advertiser to receive premium placements in particular premium publishers.
Some programmatic transactions occur “closed doors”, allowing publishers to offer premium ad inventory directly to specific advertisers at negotiated prices with the benefit for the advertiser to receive premium placements in particular premium publishers.
03
Cross-Channel Advertising
Programmatic advertising extends beyond display banners to include various digital channels, including video, mobile, audio, and even connected TV. This allows advertisers to create cohesive and integrated cross-channel campaigns.
Programmatic advertising extends beyond display banners to include various digital channels, including video, mobile, audio, and even connected TV. This allows advertisers to create cohesive and integrated cross-channel campaigns.
04
Dynamic Creative Optimization (DCO)
Advertisers can personalize ad creatives based on user data (e.g., geographic location), ensuring that the content is relevant and engaging to specific individuals or audience segments.
Advertisers can personalize ad creatives based on user data (e.g., geographic location), ensuring that the content is relevant and engaging to specific individuals or audience segments.
05
Targeting Capabilities
Advertisers can target their audience more precisely through programmatic advertising. Parameters such as demographics, location, browsing behavior, and device type can be used to reach specific user segments.
Advertisers can target their audience more precisely through programmatic advertising. Parameters such as demographics, location, browsing behavior, and device type can be used to reach specific user segments.
06
Ad Fraud Prevention
Programmatic platforms often incorporate measures to combat ad fraud, ensuring that advertisers receive genuine and valid impressions for their campaigns.
Programmatic platforms often incorporate measures to combat ad fraud, ensuring that advertisers receive genuine and valid impressions for their campaigns.
07
Efficient Campaign Management & Reach
We can manage multiple campaigns and formats simultaneously, adjusting bids, targeting, and budgets in real time. This end-to-end process delivers unified reach & frequency for multiple formats.
We can manage multiple campaigns and formats simultaneously, adjusting bids, targeting, and budgets in real time. This end-to-end process delivers unified reach & frequency for multiple formats.
Services
Relevance Digital Agency provides an array of solutions and tools within the Programmatic ecosystem, with a specific focus on
Demand-Side-Platform (DSP)
Harness the capabilities of DSPs to strategize, purchase, and evaluate your online initiatives. Utilize various formats, including compelling Rich media creatives, while benefiting from:
Distinct Reach Measurement across formats
Unique Targeting Capabilities
Multiple Inventory Sources
Engaging Rich Media Formats
Connected TV placements, with proven experience and successful case studies
Exploring new formats and placement opportunities, such as Digital Out Of Home
Private Marketplace (PMP) and Preferred Deals Options
Native Ads Platforms
In addition to Google and Meta, we extend your campaign reach through alternative CPC buying solutions. Specifically, we leverage native ads platforms to
Broaden campaign reach
Emphasize the CPC buying model
Leverage AI tracking options
Utilize unique targeting features
Expand reach through recommended articles on premium publishers
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Education and Training
We prioritize in-depth training and profound knowledge of platforms. As a testament to our commitment, our department lead is the inaugural Google Marketing Platform trainer in the Greek market. Our education and training services play a pivotal role in enlightening internal and external teams on the effective utilization of Programmatic ads tools and platforms.
Workshops and training sessions on programmatic advertising
Educational resources and betas from platform to adopt
Continuous learning programs to stay abreast of the programmatic industry changes
More in
Paid Advertising
