YouTube Video Ads

Leverage YouTube Advertising and Google’s Advanced Media Tools

Maximize the impact of your video strategy by utilizing YouTube ads through Google platforms such as Google Ads and Display & Video 360.

As the leading video platform both in Greece and globally, YouTube offers unmatched scale and audience engagement. With the continued decline of traditional GRPs, Connected TV (CTV) on YouTube is emerging as a key channel for reaching audiences effectively in a premium, lean-back environment.

YouTube provides full-funnel opportunities through a wide range of strategies and formats, helping you drive both brand awareness and performance outcomes within a single, unified platform.

Why Us?

Google Certified Marketing Platform Partner

We are the first and only certified partner in Greece for Google’s Demand-Side Platform (DV360), and among the few certified agencies across Europe. Our expertise ensures strategic, data-driven media planning and execution at scale.

Certified in Connected TV (CTV)

As one of the few globally certified partners in Programmatic Connected TV through the Google Marketing Platform, we bring proven local and international experience, backed by real case studies and measurable results.

Google Certified GMP Trainer on Staff

Our team includes one of only two officially certified GMP trainers in Greece, with deep hands-on expertise in DV360 and years of practical experience training clients and agencies alike.

Video Reach Campaigns

Utilize Google’s automation to serve the optimal mix of video ad formats to maximize reach and awareness.
Formats included:

Skippable In-Stream Ads
Non-Skippable Ads
Bumper Ads (6 seconds)
In-Feed Video Ads
YouTube Shorts

→ Results: Up to +10% increased reach through DV360’s Unified Reach & Frequency Management tools.

Video View Campaigns

Harness the power of Google AI to maximize views using a cost-per-view (CPV) bidding strategy.
Formats included:

Skippable In-Stream Ads
In-Feed Video Ads
YouTube Shorts

→ Results: Up to 40% more views and 30% lower CPVs compared to traditional campaigns.

YouTube Ad Formats

Unique Format Opportunities

YouTube Masthead (CPM & CPH Models) – Efficient for achieving mass reach during key moments.
YouTube Audio Ads – Engage audiences who are actively listening with cost-efficient audio reach.
Instant Reserve on CTV – Secure premium placements with CTV-specific features such as QR Code ads and Pause Ads.
Video Ad Sequencing – Tell a compelling brand story across multiple touchpoints using sequential messaging.

Best Practices for YouTube Campaigns

Use both horizontal and vertical creatives to optimize across all placements and devices.
Combine multiple video formats within a single campaign to extend reach and engagement.
Follow the ABCD Framework for effective creative development:
Attention: Capture attention early
Branding: Introduce branding naturally and early
Connection: Make the message relevant
Direction: Provide a clear call-to-action
Leverage Reach Planner to forecast optimal format mix based on your campaign objectives.
Use advanced audience segments, including keywords, placements, and YouTube Select content targeting.
Manage full-funnel campaign goals in a single DV360 campaign to optimize performance and simplify reporting.

Measurement & Lift Studies

Brand Lift: Measures ad recall, brand awareness, and consideration through surveys.
Search Lift: Tracks if users search for your brand on Google or YouTube after seeing an ad.
Conversion Lift: Evaluates whether users completed a conversion (e.g., purchase, site visit) post-ad exposure.
Attribution Reports Across Google Ads: Use attribution insights to understand how YouTube (VAC) supports consideration and drives downstream conversions through Search, Performance Max, and other formats.