Beat Boosts App Installs by 35% with TikTok Campaign
TikTok Strategy
The Objective & Approach
Beat, formerly Taxi Beat, is a Greek ride-hailing start-up founded in 2011.
Now a global leader with 500,000 drivers and 15 million users, Beat turned to TikTok for an engaging ad campaign to boost app installs, raise brand awareness, and celebrate its 10th anniversary.
To mark its 10th anniversary, Beat launched TikTok-friendly ads across social media and TV.
The campaign featured In-Feed Ads, followed by a week-long Reach & Frequency Campaign. We used Super Like 2.0 to boost engagement and concluded with targeted In-Feed Ads for app installs.
The Results
The Beat campaign exceeded expectations, boosting app installs by 35% on day one and reducing cost per install by 40% in iOS14+ campaigns.
It achieved over 1.3 million impressions and reached 1.1 million users, showing strong engagement from the TikTok community.
