Agnotis increases first-time purchasers by 21% with SA360 auction-time bidding
The Challenge
Agnotis operates a subscription-based e-commerce model for baby products, where long-term value is closely tied to acquiring new customers and converting them into first-time purchasers.
For 2025, the business set a clear priority: strengthen the top of the funnel by increasing first-time purchases and expanding the new customer base, while maintaining efficiency and scalability across paid search activity.
The Approach
To support this objective a unified Search Ads 360 (SA360) strategy was implemented, using auction-time bidding as the core optimization mechanism across Google Ads and Microsoft Ads.
The strategy focused on:
- Unified planning and bidding across search engines through SA360
- Auction-time bidding, enabling real-time optimization based on user intent and signals
- Centralized management to support scale and reduce complexity
- Alignment of search performance with business-level objectives
This approach enabled Agnotis to manage customer acquisition holistically, ensuring consistency and precision across platforms.
The Results
The unified Search Ads 360 strategy delivered measurable growth across key acquisition metrics:
“This strategic approach quickly delivered a significant incremental lift in first-time purchasers. The results speak for themselves, and SA360 is now a core part of our always-on performance strategy.” said Jacko Carasso, CEO, Agnotis.
Following these results, Search Ads 360 became a core component of Agnotis’ ongoing performance marketing strategy, supporting scalable and sustainable growth.
