How Big Time Increased Revenue 14% Using SA360 Automated Bidding

Big Time is a distributor and retailer of well-known watch brands, offering a broad portfolio that ranges from everyday fashion watches to more specialized timepieces.

Operating in a competitive retail environment, Big Time set a clear priority for 2025: strengthen online revenue performance and improve efficiency across paid search, while maintaining control and scalability as product variety and campaign complexity increased.
 

To support this objective Search Ads 360 (SA360) was activated as the central platform for managing and optimizing search performance across Google Ads and Microsoft Ads.

• ROAS-driven automated bidding, enabling performance optimization at scale
• Unified planning and execution across search engines through SA360
• Use of SA360 templates to streamline campaign creation and ongoing optimization
• Implementation of Floodlight tracking to improve attribution accuracy and performance visibility

This structured setup allowed Big Time to manage multiple campaign types efficiently, while ensuring performance decisions remained aligned with commercial goals.
 

“With SA360’s advanced templates, we created highly relevant, targeted search ads promoting specific Swatch watch models. This improved relevancy, allowing us to compete more effectively and reversing our declining performance. We saw both higher volume and higher-value orders. SA360 has now become a key part of our performance strategy.”