Brown Hotels Doubles Revenue with Google Travel Ads

Brown Hotels aimed to launch in Greece and quickly build brand awareness.

They also wanted to boost direct bookings and establish a strong presence in a post-pandemic, unpredictable travel environment.

We created detailed customer personas for both urban and resort locations.

We also utilized  used Google’s AI-powered Performance Max for travel goals. The team ran tailored campaigns with hotel-specific creatives across multiple ad formats.

The campaign led to a 2.2X increase in revenue and a 19% rise in direct bookings in Greece.
We also saw a 55% reduction in cost-per-booking, making the campaign highly efficient.