Zakcret Validates TikTok’s Power for Performance & Conversions
Performance-Driven Paid Social Campaign
The Objective & Solution
Zakcret, the largest Greek company in the sports and athleisure sector, shares a common vision to continuously provide innovative sports products and services to consumers, ensuring that they always have an ally in their chosen sport. Their innovative culture and team mentality is based on the triptych: body, mind, life.To support this vision, the brand wanted to demonstrate that TikTok could drive incremental traffic to the website and conversions.
Zakcret leveraged TikTok Pixel, Advanced Matching, and Smart Campaigns, combining performance-driven strategies with continuous engagement to drive growth and retention. A conversion lift study assessed TikTok’s impact by dividing users into exposed and control groups. This method isolated TikTok’s influence, revealing its incremental lift on Zakcret’s business results.
Purchase Lift
The Results
The results were outstanding and statistically significant from an incremental perspective: the brand successfully drove traffic to the site, generating a +15.7% increase in page views and improving consideration through View Content (+14.9%) and Add to Cart (+13.3%).
In addition, the campaign significantly increased the Start Checkout event by +13.0% and the Add Payment Information event by +12.2%. The campaign also showed a positive directional lift in Purchase events, with a +6.0% increase in the number of users contacted.
Even though the campaign was launched just before the seasonal peak, this study highlighted the key role of TikTok for Zakcret's overall business and set the stage for the highly anticipated summer period, including the summer sales campaign launched immediately after this initiative.
The study revealed a significant lift across crucial KPIs, including increased page views and purchase intent. We’re excited to continue leveraging TikTok's potential to drive measurable business growth.
