ΔΙΑΦΑΝΟ Drives Offline Sales with TikTok Strategy
TikTok strategy
The Challenge
DIAFANO, a Greek company founded in 1999, specializes in high-quality household equipment and furniture. With 10 physical stores and an online shop, it offers a wide range of products, adapting to seasonal trends with special sales and promotions.
The brand struggled to optimize its TikTok presence, refine its tone of voice, and recognize the platform's diverse audience.
Additionally, it lacked tracking for offline impact and faced time constraints ahead of the Christmas campaign launch.
The Approach
To prove TikTok’s impact on offline sales and boost brand visibility, we took a structured approach:
Step 1: Introduced a unique in-store coupon code while creating engaging Christmas videos to promote it.
Step 2: Analyzed organic data from the first three videos, identifying top-performing content, key insights, and trends to refine our strategy.
Step 3: Amplified results using TikTok’s auction ads, increasing reach, engagement and overall campaign effectiveness.
The Results
1.7 Unique People Reached
- 11K New Followers
52% Engaged Audience over 34 years old
ERP:
- 6.3 ROAS
- +54% Avg. Order Value (vs. past Christmas sales)
SKG & Chania Top-performing cities
