How Envie Shoes Engaged New Audiences & Boosted Conversions
Paid Social Media Campaign
The Objective
Envie Shoes, a Greek footwear brand since 1972, aimed to boost traffic and sales through TikTok.
Partnering with Relevance Digital Agency since 2017, they launched a campaign to engage a new female audience and drive site visits and conversions.
The Approach
We used TikTok’s Spark Ads to boost organic engagement and allow users to follow the brand easily.
We targeted warm audiences with a full-funnel approach, using Collection Ads to showcase products and offer exclusive coupons, promoted through both creator videos and Envie's account.
The Results
The overall paid strategy yielded results that exceeded all business objectives and campaign expectations.
We managed to significantly surpass the initial sales target set by the client, while achieving 10% higher ROI and a 95% decrease in cost per acquisition. Data examined for July-August compared to May-June.
