Betano
Meta Strategy Delivers Strong Brand Lift for Betano
Paid Social Media Campaign
Image
Image
The Objective
Betano wanted to test if a brand awareness campaign with a reach and frequency buying type could strengthen the brand's position in Portugal.
They also wanted to use different ad formats and Advantage+ placements to maximise reach and results.
97%
Brand Lift
The Approach
We developed a precise targeting strategy using Betano’s insights and Campaign Planner to maximize audience reach.
The campaign used video and carousel ads to engage Portuguese sports fans during Euro 2020, emphasizing inclusivity and broad audience appeal.
The Results
By using reach and frequency as a buying type, the campaign outperformed both vertical and regional benchmarks, achieving:
1,15M
People reached
42,7K
Estimated ad recall lift
3-pt
Increase in affinity
