Omnichannel Growth in Action: Zakcret’s 2x ROAS Success

Founded in 1975 it currently operates 27 physical stores with more than 450 employees. Changing consumer behaviour pre- and post- pandemic required us to question the current strategy and ask ourselves how we can achieve sustainable omnichannel growth.

Lack of online-to-offline measurement did not allow us to achieve maximum profitability and advertising efficiency.

Transitioned from a ROAS-focused ad strategy to a holistic, omnichannel profit-based approach (Store Sales Direct), aligning marketing efforts with both online and offline sales for greater overall profitability.

Developed a comprehensive communication strategy to ensure consistent, personalized messaging across all customer touchpoints, enhancing engagement, brand perception, and loyalty. Conducted in-depth CRM and RFM analysis to identify the most valuable customer segments and leveraged these insights to create lookalike audiences for more precise targeting.

Increased investment with a full-funnel marketing approach, enabling continuous testing, learning, and optimization to maximize performance, improve customer acquisition, and drive long-term business growth across all channels.