Real Estate Leads Up 156%: How Call Tracking Made the Difference

Ploumis Sotiropoulos joined our company with strong brand recognition but lacked a sufficient volume of leads. Their challenge was to attract new potential customers rather than focusing on awareness.

We conducted a keyword research to identify all potential keywords where it would make sense to display ads. Additionally, we targeted competitor keywords through Display and Demand Gen campaigns, ensuring that a highly relevant audience saw our ads in placements with significantly lower CPC. This approach allowed us to maximize all possible placements within Google at the lowest possible cost.

Moreover, from our experience with lead generation projects, we knew that many users prefer to contact real estate agencies by phone, especially when dealing with high-end properties. For this reason, we recommended that the client integrate Nimbata, a tool that not only tracked the impact of ads on phone calls but also helped the algorithm optimize using a much more effective conversion action. 

The most effective campaigns in Google are AI and machine-learning-driven campaigns which require both a high volume of signals and reliable data to perform efficiently, making this optimization crucial for better results.