Smart Frequency Strategy Boosts Novibet Awareness by 52%

Ahead of EURO 2024, Novibet planned a media awareness campaign to promote its sportsbook products. The goal was to maximize incremental reach by centralising its media activation. To achieve this, Novibet consolidated its media strategy through Display & Video 360, incorporating display, video, YouTube, and native ads to optimize exposure and boost brand presence.

To prioritize reach and minimize overexposure, Novibet streamlined its media efforts into a smart and automated strategy. This approach enabled control over frequency caps across multiple channels, ensuring incremental reach at the same cost. The procedure it followed included: unified planning, single campaign (unified frequency and automated bidding) and unified measurement.

Novibet achieved a remarkable 52% increase in unique reach within a month, without any additional costs. Moreover, a Brand Lift study was conducted with focus on online users' purchase intent. The results of the study were impressive with an absolute lift of 2,8% of and a relative lift of 14,5%.